Introducing Peekaboo Beans to the U.S.

I was recently introduced to Peekaboo Beans – Playwear for Kids on the Grow, by my friend Kelly Zarifa, who is a fellow Speech Language Pathologist and also a Play Stylist for the company.  Peekaboo Beans is a sensory friendly, ethically manufactured play wear company for kids “on the grow.” The clothing brand was founded by a mom in Canada and the U.S. launch took place September 19th. I must admit, reviewing a children’s clothing line is a little out of the norm for me, but considering that the clothing company’s mission is to be focused on play, I was intrigued and had to give it a try.

 Providing the Ingredients for a Playful Life…

… is the Peekaboo Beans mission.  This company is on a mission to promote PLAY in children! Not only do they create clothes with play and development in mind, but they also host pop-up play dates to get kids back outside and playing with one another. This socially conscious ideal also lends itself in the company’s philanthropic work with which is an organization that builds playgrounds in war-torn countries.

What We Wore

Kelly provided us with a few pieces from the Peekaboo Beans Fall line to take for a test play…

The Friendship Tee ($30)

The Open Wings Tunic ($44)

The Spirit Legging ($26)

The Details – There is so much thought put into the details of these clothes. From the fabrics used to the design choices made, children at play is at the heart of every decision that was put in these items. The tunic my daughter wore was designed to be worn in different styles as children grow. First it can be worn as a dress, then a tunic, and then a Tee. Her leggings are ruched at the bottom to outlast a growth spurt. These simple details mean my daughter can wear these pieces for multiple seasons. She’s itty bitty for her age; so at the rate she grows, they will probably fit her for multiple years. No more of the classic Mom line, “Don’t worry, honey. You’ll grow into it.” These clothes are actually designed to fit your child as she grows! Other thoughtful, kid-friendly details include: chin guards to avoid zippers pinching skin, thumb holes for easy layering, and easy pull-on waistbands to support independent dressing.

Personal Thoughts

  • I have to admit, I was initially shocked at the sticker price for these pieces of clothing. I have a budget and find it hard to spend above a certain amount on me, let alone clothing for a toddler. However, after feeling and seeing the clothing items in person, I could tell that these are high quality pieces and could rationalize the cost. Peekaboo Beans doesn’t believe in “fast fashion,” so these clothing items are built to last and their thoughtful design allows them to be worn for multiple seasons and by multiple children.
  • Peekaboo Beans also designs their clothing with movement in mind and offers clothing that kids love to play in. A-line shapes accommodate comfort for “buddha bellies” and flatlock stitching creates less irritation on sensitive skin. My daughter’s movements were in no way inhibited by her clothing.

  • The clothing fit well. I often have a hard time finding clothes that will fit my daughter lengthwise AND around her waist. Often pants just don’t stay up. The pants we took for a test run fit her perfectly in both the length and waist. The best part is these clothes are preshrunk so that they will always fit your child perfectly.
  • I was pleased to learn that these clothes are produced free from carcinogenic dyes, heavy metals and harmful chemicals that can be absorbed by the skin. I am completely worry-free about her attire when my daughter is running around in these clothes.
  • The clothing line is adorable! The pieces are designed to be mixed and matched. My daughter loves showing off the butterfly detail on the back of her tunic.

I have to say I am sold on the Peekaboo Beans clothing line. From the initial feel of the high-quality cloth to the details put into each piece, I could tell thought was put behind this clothing line.  If you are interested in learning more about Peekaboo Beans or would like to place an order, click here to visit Kelly’s site or drop her an email at

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